Our Model
A great workplace is one where employees trust the people they work for, have pride in the work they do, and enjoy the people they work with. To be truly great, that experience must be consistent for every employee, no matter who they are, what they do, or where they work. This consistent experience is what we call “For All.”
Learn more about becoming a great workplace for all.
At the heart of our methodology lies the Trust Index™, a rigorously developed employee survey that has become the global standard for quantifying the ROI of workplace culture, leadership impact, and measuring the employee experience.
Companies that earn Great Place To Work Certification achieve remarkable business results. By leveraging the Trust Index Survey, our customers get a benchmarked view into the key drivers of what makes a great workplace. They gain the data and insights needed to quickly identify how to maximize employee potential, improve financial performance, increase productivity, and see outsized impacts on key business metrics.
Nearly 4x stronger financial performance
High-trust companies deliver stock performance that beats the market average, with the best companies seeing nearly 4x the returns.
15x more attractive to job seekers
In a 2023 market study, job seekers were 15x more likely to choose a company if they knew it had been Certified as a great place to work by its employees.
Half the turnover rate
Companies that embody the Great Place To Work Model report half the turnover of the typical U.S. workplace.
Increased productivity
86% of employees report giving extra effort at their jobs.
“As our Great Place To Work Trust Index™ score has gone up, so has our profitability”
John Burke
CEO, Trek Bicycle
(Customer since 2010)
Our model and methodology aren't just a set of guidelines — they embody a research-backed approach developed over 30+ years of studying employee experience. Born from countless hours of interviews, focus groups, and employee feedback, the Great Place To Work Model is the framework for understanding how workplace culture drives business success.
This model is continually reinforced as over 21,000 customers rely on it to collect feedback from over 20 million employees globally, in over 170 countries.
By applying this proven model, your organization can pinpoint the root causes of workplace challenges and transform into a Certified great workplace.
“We take a lot of pride in partnering with Great Place To Work. The company loves it. It's our way to continue improving and thriving together as a business.”
Annette Alexander
Chief People Officer, WP Engine
(Customer since 2016)
